Do you "Like" Data?



Data.

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Riding SEO Trends to Grow Your Business



Search Engine Optimization, more commonly known by its abbreviation SEO, is a necessary tool in internet marketing campaigns. Over the years, there have been many changes on the SEO front, driven primarily by search engine giant Google in their attempt to keep low-quality and spam-like content from taking over search rankings.

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Is Your Website Meeting the Mobile Metamorphosis?



Design trends can change each year, but since the internet continues to be an integral part of life, digital marketing is as relevant as ever. In the realm of website design, prioritizing the development and enhancement of your website’s mobile version is a must. The Digital Marketing Institute puts emphasis on this point by highlighting the statistical rise of mobile-driven website traffic, and the upcoming launch of the Mobile First Index, Google’s new search ranking system that will focus more on mobile counterparts of desktop sites.

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The Importance of Graphic Design in Signage



Whichever industry you may be, your business needs to stand out against competition. Well-planned, goal-oriented marketing campaigns can definitely help you in that arena, but another aspect that you may have overlooked (and consequently taken for granted) is your signage.

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Direct Mail or Email Marketing: Which is better for your business?



The internet is such a big part of our lives today. It can often feel like it has entered every aspect of our daily routine. This is why businesses readily invest in digital marketing options, such as email marketing, to promote and market their products and services.

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Does Your Business Need Creative Services?



Creativity breeds fresh ideas and drives innovation—which comes in handy in highly competitive industries. Business Daily News cited a study by Adobe and Forrester Consulting that found that 82 percent of companies believe that creativity and business results are strongly interconnected. Companies that encourage creative thinking and promote a work culture that values creativity "outperform their rivals in revenue growth, market share and competitive leadership, according to the report."

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Concept is King



Businesses spend a large portion of their budget on advertising, but not all campaigns reach their intended level of success—especially if it is not rooted in a strong creative concept (more commonly known as “the big idea”).

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Domain Names: How to Pick a Winner



There are many components to a website and many factors that go into search engine optimization and ranking. One important item that you should not overlook is the domain name. If you are already in the process of building and designing your website, or enhancing your online presence, you’re probably already somewhat familiar with this term—and found out that you need to register a domain name before you can actually use it for your business.

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Why Slogans are Important to Branding



In marketing your business, accurate words are just as important as visuals. Something as simple as “Just do it.” can do wonders for brand recognition, recall and relevance (just ask Nike, a juggernaut of a company whose nearly 30-year-old slogan still resonates so distinctly to this day).

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How does design affect customer conversions?



These days, it’s imperative for all organizations to have an official website. The retail landscape has changed significantly thanks to the continuous development of online shopping services. When we want to buy a particular product, we prefer to reach for our laptops or mobile phones to pay our favorite brands a virtual visit than going to the nearest physical store.

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Is internet marketing worth trying?



Whatever size your business may be, designing an effective marketing plan or campaign should be a priority and can greatly influence your bottom line. Internet marketing is opening doors to a diverse menu of tools you can use to promote your brand and drive traffic to your products or services.

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Why Corporate Identity Matters in Brand Recall



Whether you’re a start-up or an already established company, your corporate identity will ultimately define how your target market perceives you, and will communicate what it is you do and stand for. It is also the visual cue that, if done right, elicits the kind of emotional response necessary for brand recall and recognition among your customers.

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