How does design affect customer conversions?

These days, it’s imperative for all organizations to have an official website. The retail landscape has changed significantly thanks to the continuous development of online shopping services. When we want to buy a particular product, we prefer to reach for our laptops or mobile phones to pay our favorite brands a virtual visit than going to the nearest physical store.

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Is internet marketing worth trying?

Whatever size your business may be, designing an effective marketing plan or campaign should be a priority. Tight budgets can make this tougher to do, but digital marketing, particularly internet marketing, is opening doors to a diverse menu of tools you can use to promote your brand as well as strengthen your online presence.

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Why Corporate Identity Matters in Brand Recall

Whether you’re a start-up or an already established company, your corporate identity will ultimately define how your target market perceives you, and will communicate what it is you do and stand for. It is also the visual cue that, if done right, elicits the kind of emotional response necessary for brand recall and recognition among your customers.

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How Setting the Right Marketing Goals Helps You Achieve Short-Term and Long-Term Success

Settings goals. It sounds like a simple-enough task, but we see it as something of an art, especially in marketing. It requires practice, constant refinement, focus and a little bit of creativity. How do you set goals that are challenging yet still achievable? What forms of measurement should you use? And how will setting the right goals achieve success?

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Why Your Website Needs a SSL Certificate

A SSLcertificate is like a private phone call between your web browser and the website you are viewing. It serves as an electronic "passport" that establishes a website's (or other app's) credentials when transmitting data on the web. When an internet user attempts to send confidential information to a web server, the user's browser accesses the server's certificate and establishes a secure connection.

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