The Secret Weapon: How to Get a Sharper Marketing Edge

Branding and marketing campaigns not only provide lead generation and sales opportunities, but they keep your business relevant among your target market. A sizeable budget enables you to combine and maximize a variety of tools and techniques, spanning traditional, new media and internet spheres. Additionally, tapping into relatable and reputable endorsers to promote and talk about your products and services can create buzz among your customers and general public.

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Google Says Print is Not Dead



Google Says Print is Not Dead

The explosion of the internet over the past decade and the formation of internet giants like Google have left many wondering, “Is print dead?” In the world of marketing and advertising, print is still valuable to certain types of consumers, because many people still appreciate the tangible over intangible digital media. Some studies have proven that there is more of a connection with your printed ad than with your digital one. Thus, marketers are not quick to remove them from their strategic plans just yet, despite the proven and perceived benefits of internet marketing. In fact, print marketing is still very much alive.

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Content Marketing - the Key to Success



One of the most common objectives we hear from clients regarding their website is to attract visitors. No one wants to miss out on all the promotional and marketing potential offered by the internet and a well-optimized website. Consistent site traffic and engagement boosts your search ranking in Google, which improves your visibility to not only customers, but also prospects.

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Is Your Business “Mobile”?



Mobile culture is widespread and continues to affect how consumers interact and transact with businesses. It’s no surprise then that companies are working hard to beef up their website and internet marketing campaigns, as well as investing in developing an app.

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Jenny’s Hope Launches New Website

Beverly Ross, counselor and the founder of Jenny’s Hope grief center, has a profound story of hope, love and compassion that is overflowing into her community. Beverly lost her daughter, Jenny, suddenly to an unexpected illness in 2010. Now, she has been led to open the only free grief center in Wise County to help those suffering from loss of a loved one.

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Creative Risks Determine Graphic Design Trends



Trends are evolving at an incredible rate, especially in the way we run our business, as well as market our products and services. Graphic design has not escaped the technological tornado. In the past year alone, there have been great shifts in visual treatments in both offline and online marketing materials.

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Steel Fabrication Company in DFW Now Has a Stronger Brand

Larwel Industries, Inc. has a strong and solid reputation in the steel fabrication and welding industry in Dallas / Fort Worth and north Texas, and our goal for the new website was to reflect this while enhancing their brand. We thoroughly enjoyed this exercise with Larry Hoes, President of Larwel, and are pleased to announce the launch of Larwel Industries’ new website at https://www.larwel.com.

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Do you "Like" Data?



Data.

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Riding SEO Trends to Grow Your Business



Search Engine Optimization, more commonly known by its abbreviation SEO, is a necessary tool in internet marketing campaigns. Over the years, there have been many changes on the SEO front, driven primarily by search engine giant Google in their attempt to keep low-quality and spam-like content from taking over search rankings.

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Is Your Website Meeting the Mobile Metamorphosis?



Design trends can change each year, but since the internet continues to be an integral part of life, digital marketing is as relevant as ever. In the realm of website design, prioritizing the development and enhancement of your website’s mobile version is a must. The Digital Marketing Institute puts emphasis on this point by highlighting the statistical rise of mobile-driven website traffic, and the upcoming launch of the Mobile First Index, Google’s new search ranking system that will focus more on mobile counterparts of desktop sites.

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The Importance of Graphic Design in Signage



Whichever industry you may be, your business needs to stand out against competition. Well-planned, goal-oriented marketing campaigns can definitely help you in that arena, but another aspect that you may have overlooked (and consequently taken for granted) is your signage.

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Direct Mail or Email Marketing: Which is better for your business?



The internet is such a big part of our lives today. It can often feel like it has entered every aspect of our daily routine. This is why businesses readily invest in digital marketing options, such as email marketing, to promote and market their products and services.

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