Nearly Neglected Content Marketing Strategies That Can Actually Boost SEO (Part 1)

For many of us, when we hear the phrase content marketing, what might come to mind are articles, blogs, videos, and probably social media posts. While these online assets indeed make up a huge chunk of content marketing, there are a few properties that we tend to neglect to optimize but could actually help in boosting our overall SEO and online marketing strategy.

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5 Advantages of Social Media Marketing for Small Businesses

While social media has been initially designed for personal use, recent developments allow both small businesses and large corporations to take advantage of social media to promote their brand, products, and services.

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Double Your Revenue - 2019 SEO Trends

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5 Basic Dos and Don’ts of Online Reputation Management

Online reputation management is vital for your organization. As any user of the web will tell you, what’s being said about a brand or organization online directly affects the business.

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How Outsourcing Your Digital Marketing Can Save You Time and Money

If you are running a business or an organization, it may be very tempting to take on the digital marketing role because it initially looks like it can be done by someone on your team or with a new hire. However, because of the unique nature of digital marketing, more companies are seeing the wisdom of outsourcing. Here are three compelling reasons to consider outsourcing your brand’s digital marketing:

1. You are assured to get results.

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How Technology is Improving Home Warranty Processes

Almost no industry has been left untouched by technology. Anything is just a few taps or swipes away. Now, homebuilders’ warranty teams are reaping the benefits. Beckett Marketing is proud to partner with Tikit.

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What is a One Day Campaign?

We are proud to partner with Livingstone University in their One Day Campaign. A well-designed landing page can be your secret weapon in quickly and effectively spreading a great vision to more donors or customers. Check out this one-page design but, more importantly, check out the difference One Day can make!

Visit the One Day Campaignhere!

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Why Is Logo Design Crucial in Branding?

Creating a logo is an important task in building any business or organization's brand because it provides a unique identity. It is a visual representation of who you are and what you are offering.

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4 Signs It’s Time to Upgrade Your Website

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3 Undeniable Truths About Marketing through Videos

Many businesses owners are already using video content to promote their story. A survey by Wyzowl reported that in 2018, 81% of business owners used video as a marketing tool, which is a 63% increase from the year before, and Hubspot updates the figure to say that the number is now up to 87%. For those still on the fence because of perceptions about costs, statistics show the long-term value of video is worth the investment.
Our recent blog post on why marketing campaigns should use video states that videos communicate brand story comparatively easier than reading. But there are many more reasons why video content is a must in marketing.

Videos have great ROI.

While there is an up-front investment involved, studies have shown that 74% of customers who watch an explainer video about a product buy it. In fact, 83% of businesses who use video marketing report it is a good return on their investment. What is a surefire way to get the most out of your video? Add it to your websites landing page. Statistics say doing so can increase conversions by 80%.

Majority Rules: Consumers Want Video

When you are looking for information online, what are you more likely to click given the choice between a lengthy article and a quick video? Videos dispense information-heavy content into a more digestible format. Studies show 68% of consumers prefer to learn about new products or services through video and only 15% prefer to read an article.

Videos can help you gain more views

Google uses algorithms for one purpose: user engagement. Because consumers prefer video, search engines rank content with video higher as well. A clean, crisp video with a clear message provides businesses with one more tool in their arsenal to rank higher in searches and stand out from their competition. Its clear that in 2019, videos are integral to an effective marketing campaign. We recently produced this video as part of our marketing strategy for Stanley RV Park in Midland, TX:

We're here to help you. Talk to us about how you can take advantage of the hottest marketing tool out there today - 254-644-6941.

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Does Your Non-Profit Have a Marketing Plan? 3 Reasons You Should

It can seem counter-intuitive, if not an unpopular practice, for nonprofit organizations to create a marketing strategy with a lean staff and small budget.  A marketing strategy is necessary for any organization that has a message to get across to its market. Businesses usually target customers. For nonprofit organizations, the target market can range from donors and potential donors to volunteers and members. The diversity of this target audience requires a nonprofit organization to have a marketing strategy that clearly defines the message to each group. Here are three reasons why a non-profit organization should invest in a marketing strategy.
  1. It will raise awareness of your cause. Awareness precedes buy-in. Whether it is putting an end to human trafficking, bringing clean water to an undeveloped group, or educating underprivileged youth, an effective marketing plan will be able to share the need for your organization. Social media and blog posts sharing impactful  stories or a landing page detailing stasticsto stoke the fires of empathy and compassion. An active online presence can also help you connect with other organizations that might be fighting for the same cause. The more people running with the same vision, the sooner you can create change together.
  2. It will raise support.  There are many tasks for non-profit organizations and usually  less  hands than needed to execute them, which is why a marketing strategy often takes a backseat. But a solid marketing plan that includes an inviting website, engaging social media accounts, relevant blogs, video, and print materials will connect your cause to potential donors, volunteers, and supporters. Maintaining a clear strategy across all these mediums can be daunting, but it is undeniable: each is a potential door that will lead people back to your organizations' cause. The beauty of digital marketing is you could be spreading your vision to a future supporter you have not met and may never meet.
  3. It will maintain committed resources.  Volunteers and supporters can lose sight of why they do what they do if they are not reminded and shown gratitude for the difference they are making. It is vital to your organization to have a clear strategy for reminding all of your stakeholders why they have chosen to partner with you and to express how grateful you are for them and their role.

The internet is opening the doors of opportunity for nonprofits to expand their message, reach future supporters, and strengthen their existing resources.  When you have a marketing strategy that fuels all three, you will empower your organization to change the world.

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With SNS and Other Advertising Platforms, Who Needs Marketing?

Well, you do.

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