Our Warmest Congratulations to Allies!

Beckett Marketing congratulates Allies in Youth Development (AIYD) on the success of its inaugural Russian Ball. We are grateful to have been involved in the creation of the campaign brand, messaging and design components for the event, which raised over $60,000 for the benefit of the organization's outstanding programs for orphaned youth in Eastern Europe.

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Fast and Furiously Fortified: How Speed and Security Dictate User Experience



In a fast-paced, information-driven world, security and speed is the name of the game. When rating a website, a positive user experience is usually characterized by these two factors, along with ease in navigation and high-quality content.

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Is it time to move away from mobile?



We’ve talked about the continuing shift in consumer behavior, particularly when it comes to internet-based activities. The growing increasing dependency on mobile devices as a way to navigate our highly tech-driven world is a very clear indicator of this shift.

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Get Great Results with Great Landing Pages

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This SEO Tip Can Get Your Site on Page One



When it comes to web development and internet marketing, SEO (search engine optimization) plays an important role in the effectiveness and ultimately the outcome of our work, which is inherently weighed by a website’s rank on SERPs (search engine results pages).

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Here’s What You Need to Know about Marketing in 2019



The year is blazing by, and as we approach the last quarter, we see more and more forecasts being released for various industries. The marketing world (which, as it is, already evolves at a fast pace thanks to technology and the internet) is not one to be left behind.

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DFW Construction Lawyer Unveils New Website

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Should Your Business Be More Social?



Social media – it feels as though practically everyone is on it! You, your family, your friends. Even pets have their own – managed, of course, by loving human owners, who want nothing more than to share “cute” and “fun” stories and photos with the rest of the world.

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New All Care Clinics Website is Up!

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Which Printed Marketing Tool is Best?



We’ve talked about how print materials are still making a marketing dent in the digital age. Even tech giant Google recognizes the effectiveness of printed materials to promote, and – based on a survey released by FedEx Office early this year – it would seem that small business owners and consumers do, too. One of their key findings show that 85 percent of consumers are more likely to shop at enterprises that use custom or professionally printed materials, while four out of five small business owners believe their professionally printed materials help them stand out.

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Spin Your Message and Give it Sensational Spirit



Marketing can be tough. There’s the competition – what they’re doing. Then there’s staying fresh and original and relevant to your audience. One way to successfully sink your message in and distinguish your brand from a sea of others is spinning your message to evoke an emotional response.

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Email Marketing With a Twist



It’s been nearly 40 years since the first email was exchanged, and the technology is poised to easily weather the ever-changing trends in the digital world and the rise of alternative communication tools like instant messaging apps. The same can be said about its relevance in the realm of internet marketing. Good campaigns efficiently utilize email alongside more current channels to reach and attract customers.

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