3 Mistakes to Avoid When Writing Content



It is a known fact that internet users nowadays do not read content word by word. Rather, scanning an ad or web page has been the common practice in the web. Thus, it is important to keep the attention and interest of your readers when writing website or marketing content.

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Facebook Boost Post: What You Need to Know Before Boosting Your Next Content

If you have a Facebook fan page or business page, you may have already encountered the Facebook boost post.

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How Excellent Copy Can Set Your Company and Website Apart



The moment there is approval for a company’s website, the first question most people ask is what will it look like? Design is a crucial and major part of website building, yet many make the mistake of focusing too much on design. A beautiful site is the secret to attracting visitors. What makes them stay—and look around--is the copy. Copy is anything written that communicates a message. In a website these are the headlines, paragraphs, and sometimes phrases that talk about your company and what you do. Here are three reasons why you need to ensure your website has excellent copy:

1. Excellent copy keeps visitors and creates traffic.

Have you ever visited a website where there was nothing to read? Didn’t it feel like walking inside a store, expecting to be bombarded with products, but finding almost nothing on the shelves?

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Nearly Neglected Content Marketing Strategies That Can Actually Boost SEO (Part 2)



In our previous post, we have introduced a couple of online marketing assets that most website owners ignore. What they don’t know is that if they only take time to optimize these pages, they can attract more traffic and boost their search engine positions.

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Nearly Neglected Content Marketing Strategies That Can Actually Boost SEO (Part 1)

For many of us, when we hear the phrase content marketing, what might come to mind are articles, blogs, videos, and probably social media posts. While these online assets indeed make up a huge chunk of content marketing, there are a few properties that we tend to neglect to optimize but could actually help in boosting our overall SEO and online marketing strategy.

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5 Advantages of Social Media Marketing for Small Businesses



While social media has been initially designed for personal use, recent developments allow both small businesses and large corporations to take advantage of social media to promote their brand, products, and services.

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Double Your Revenue - 2019 SEO Trends

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5 Basic Dos and Don’ts of Online Reputation Management



Online reputation management is vital for your organization. As any user of the web will tell you, what’s being said about a brand or organization online directly affects the business.

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How Outsourcing Your Digital Marketing Can Save You Time and Money



If you are running a business or an organization, it may be very tempting to take on the digital marketing role because it initially looks like it can be done by someone on your team or with a new hire. However, because of the unique nature of digital marketing, more companies are seeing the wisdom of outsourcing. Here are three compelling reasons to consider outsourcing your brand’s digital marketing:


1. You are assured to get results.

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How Technology is Improving Home Warranty Processes

Almost no industry has been left untouched by technology. Anything is just a few taps or swipes away. Now, homebuilders’ warranty teams are reaping the benefits. Beckett Marketing is proud to partner with Tikit.

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What is a One Day Campaign?


We are proud to partner with Livingstone University in their One Day Campaign. A well-designed landing page can be your secret weapon in quickly and effectively spreading a great vision to more donors or customers. Check out this one-page design but, more importantly, check out the difference One Day can make!

Visit the One Day Campaignhere!

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Why Is Logo Design Crucial in Branding?




Creating a logo is an important task in building any business or organization's brand because it provides a unique identity. It is a visual representation of who you are and what you are offering.

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