Is internet marketing worth trying?


Whatever size your business may be, designing an effective marketing plan or campaign should be a priority and can greatly influence your bottom line. Internet marketing is opening doors to a diverse menu of tools you can use to promote your brand and drive traffic to your products or services.

If you come from the era of traditional media, such as print advertisements, TV commercials and below-the-line materials like fliers and brochures, internet marketing could prove to very lucrative as more and more audiences are online today. Much of the internet is content driven, making internet marketing a much different approach than traditional advertising.

Internet marketing can include search engine marketing and advertising (i.e. online ads in search engines like Google or Yahoo!), email marketing, social media marketing (i.e. creating official Facebook, Twitter and Instagram pages), keyword analysis and search engine optimization (SEO), content marketing like blogging, and more.

Internet marketing typically presents more affordable opportunities for effective and creative messaging. Ultimately, internet marketing is about data, which is much easier to collect and analyze online than in traditional media.

Shar VanBoskirk, Forrester Analyst and Forbes contributor, pointed out that millennial consumers (or digital natives as she describes them) are settling into a high-spending life stage as they establish careers, homes and families, and that their collective annual spend is recorded at $600 Billion. This market, the age range of which is 18-35, are heavy internet users, with much of their daily activities associated with online engagement.

Now, let’s say your target market isn’t necessarily the millennial crowd. Internet marketing can still be of great value to your business, not only in terms of cost management but also in reaching the right audience. In most cases, online advertising allows you to set particular parameters—from gender to location to age to interests. This means that you have more control over whose newsfeed your ad will appear, and that you are getting the most out of your buck by reaching a highly specific group of customers, instead of just the general audience. And, you can monetize your campaigns differently depending on your budget, which usually amounts to much more affordable advertising and a much smaller cost per lead.

Does this mean going entirely online is the way to go? Not necessarily, however, most businesses will benefit from diversifying into the digital realm.

Can your business benefit from new leads? Call us to discuss what options might be right for you – 817-504-4505.