Is internet marketing worth trying?

Whatever size your business may be, designing an effective marketing plan or campaign should be a priority. Tight budgets can make this tougher to do, but digital marketing, particularly internet marketing, is opening doors to a diverse menu of tools you can use to promote your brand as well as strengthen your online presence.

If you come from the era of traditional media, such as print advertisements, TV commercials and below-the-line materials like fliers and brochures, internet marketing could prove to very lucrative as more and more audiences are online today. Much of the internet is content driven, making internet marketing a much different approach than traditional advertising.

Internet marketing can include search engine marketing and advertising (i.e. online ads in search engines like Google or Yahoo!), email marketing, social media marketing (i.e. creating official Facebook, Twitter and Instagram), keyword analysis and search engine optimization (SEO), content marketing like blogging, and more.

Internet marketing typically presents more affordable opportunities for effective and creative messaging. Ultimately, internet marketing is about data, which is much easier to collect and analyze online than in traditional media.

If you are used to traditional media, sure, it’s different. But the trouble of updating the way you promote and market your company is going to be well worth it. Shar VanBoskirk, Forrester Analyst and Forbes contributor, pointed out that millennial consumers (or digital natives as she describes them) are settling into a high-spending life stage as they establish careers, homes and families, and that their collective annual spend is recorded at $600 Billion. This market, the age range of which is 18-35, are heavy internet users, with much of their daily activities associated with online engagement.

Now, let’s say your target market isn’t necessarily the millennial crowd. Internet marketing can still be of great value to your business, not only in terms of cost management but also in reaching the right audience. Take Facebook advertising for example. When you decide to place a Facebook ad, you can set particular parameters—from location to age to interests. This means that you have more control over whose newsfeed your ad will appear, and that you are getting the most out of your “buck” by reaching a highly specific group of customers, instead of just the general audience. And, you can monetize your campaigns differently depending on your budget, which usually amounts to much more affordable advertising and a much smaller cost per lead.

Does this mean going entirely online is the way to go? Not necessarily, however, most businesses will benefit from diversifying into the digital realm. If you are unsure or need assistance, feel free to reach out to us to discuss what options might be right for you.