Why Your Website Needs a SSL Certificate

A SSL certificate is like a private phone call between your web browser and the website you are viewing. It serves as an electronic "passport" that establishes a website's (or other app's) credentials when transmitting data on the web. When an internet user attempts to send confidential information to a web server, the user's browser accesses the server's certificate and establishes a secure connection.

An SSL certificate contains the following information:

  • The certificate holder's name
  • The certificate's serial number and expiration date
  • A copy of the certificate holder's public key
  • The digital signature of the certificate-issuing authority 


SSL certificates are very important to allow your website's information to be sent and received securely and to build visitor confidence, so much so that in 2014 Google announced that it would provide a ranking boost for website with a SSL certificate installed. We recommend that all organizations with a website install a SSL certificate. They are relatively inexpensive (under $100 per year, depending on the type of certificate) and are fairly easy to set up for an experienced server admin.