4 Things You Need to Know Before Hiring a SEO Agency


So you've just launched your website. You’re pleased with your web designer’s work. However, 3 months have already passed, and you still don’t get any traffic on your website.

One of the primary causes can be the lack of SEO. Truth is, whether you like it or not, the best way to get sustainable traffic to your website is through SEO! Before you hire an SEO expert or SEO agency, there are a few things you should consider.

1. Find a reliable SEO agency.

Finding the right SEO agency can be challenging. We’ve heard many complaints from new clients who previously worked with ineffective SEO agencies. There are a number of reasons your SEO efforts could fail, like someone got your website flagged by Google for black hat SEO techniques.

Remember, not all SEO agencies you find online are reliable SEO agencies.

Here are 2 things that you have to consider before hiring any SEO agency:

(1) They must have a good track record. Check their portfolio and find out who their clients are. If they seem to be reliable and are backed by positive reviews online.

(2) Learn about the people behind the company. It is very important that you know who you’re dealing with.

Once you’ve gotten to know the people managing the company, do a quick search on LinkedIn. If you’re lucky, you might also find some feedback on how they do business.

2. SEO is not a one-time deal.

What most business owners fail to understand is SEO is an ongoing process. Just because your SEO agency got your website on page one of Google doesn’t mean that your good to go forever.

Bear in mind that your competitors are trying to gain that #1 spot on Google just as much as you. If your SEO campaign goes stagnant for just a little while, chances are you will lose some search engine ranking, which will most likely impact the amount of leads you’re getting online.

3. Find out what strategies your prospective SEO agency will be implementing.

Before hiring any SEO agency, always ask for a proposal, which should contain essential steps for your SEO campaign, timeline, expected results, and cost.

4. Prepare all-important information.

You’ve finally decided to hire a SEO agency.

As a business owner and as their client, it’s your responsibility to provide all the information they need about your business. Prepare a document or a sheet containing all previous SEO strategies your previous SEO agency might have done, your pertinent business info like business name, address, phone number, list of services, competitors, keywords and phrases relating to your business and products/services, and more.

Aside from this, also prepare the login credentials for your website, Gmail account (if any), local business directories to name a few as they are greatly important in order for them to start their SEO and online marketing audit for your business.

Always remember, the efficiency of your SEO campaign, will depend on what kind of SEO agency you’ll be hiring. Need help with your website’s search engine rankings and optimization? Contact Beckett Marketing at 682-712-9246 and let’s discuss how we can help you with your online marketing needs.