5 Advantages of Social Media Marketing for Small Businesses


While social media has been initially designed for personal use, recent developments allow both small businesses and large corporations to take advantage of social media to promote their brand, products, and services.

As a small business owner, you may be asking yourself, “Do I really need to promote my business on social media?” If you spend time and resources managing various social networking platforms for your website, will it be worth it?

If you are not aware of — or convinced about — the importance of social media marketing for small businesses, you may want to read on and learn about these five essential advantages.

1. Social media marketing is another form of marketing.

You may be accustomed to many different kinds of traditional marketing efforts, such as flyering, telemarketing, print and newspaper ads, and billboards to name a few. Social media marketing is another form of marketing and even a cheaper alternative than traditional ones.

If you want to increase your reach and tap potential customers online, it is free and easy to set up an account to one or more social media websites. With an online presence on social media, you will have another means of promoting your products and services to social media users who may benefit your offerings.

2. Social media is an excellent venue to network with similar businesses, competitors, and potential partners.

Aside from growing your customer base, social media marketing can help you network with businesses in the same industry. There is nothing wrong with engaging in a healthy competition. Not only can you learn from other companies, but you may also actually be able to find beneficial partnerships or sponsorships which can increase your exposure to even more potential customers.

3. Social media marketing encourages two-way communication between you and your customers.

Unlike posters, flyers, banner ads, and even a company website, having an online presence in multiple social media platforms enables an active engagement between the business and the customers. Features like comment boxes and private messages allow customers to send inquiries in real-time while letting business owners or managers respond to them right away.

This is also a great way to gather feedback and valuable insights about your products and services. The more positive ratings you get, the easier to market your brand to new customers. Negative feedback, on the other hand, can make you aware of what needs to be improved on. Either way, comments and feedback from social media can help your business in one way or another.

4. Social media marketing provides opportunities for higher conversion.

Aside from brand building and customer service, social media marketing also provides opportunities for customers to convert. As a small business owner, it would be effortless for you to feature products or services that you offer on you social media business pages. Through Facebook, Twitter, or Instagram, you can direct them to your online shop or physical store and encourage them to take advantage of your offerings.

5. Finally, an active social media presence can help your business build credibility and trust.

Modern customers are getting smarter each day. Before they make a purchase, they usually do an online search to get to know a product or brand better.

If potential customers follow you on social media and see how active and caring you are to your followers, they can get develop trust and comfort with your business, making them feel safe as they engage in your business. This credibility can be established by continually updating your social media accounts, responding to your customers politely, and welcoming constructive criticisms to improve your products and services.

Social media marketing for small businesses is continuously growing. In fact, businesses all over the globe are taking advantage of these opportunities to improve their brand further and increase sales.

If you want to get started with social media marketing and reap its benefits, contact us today. We'd love to discuss your marketing needs.