Double Your Revenue - 2019 SEO Trends


 

It may be hard to believe, but we are almost at the halfway mark of the year.  Planning for a strong year-end is the goal of any business. One of the most cost-effective and efficient ways to do that is through maximizing the Search Engine Optimization potential for your website.

As we move through 2019, these general trends should be considered as your business or organization executes your strategies: 

 

 

1.  Rethink your keywords and phrases. 

 

Using simple keywords is no longer enough. You need to know what your target market is searching for and, more importantly, how they are phrasing their search.  ‘RV Parks’ (search volume 12,000/month) as a keyword may show great volume but the generality will not lead your site or ads to the front page.

In addition, thanks to Siri, Google assistant, and Alexa search terms are evolving. It is vital to start choosing key phrases the way you speak.  For example, “Alexa, search for ‘RV parks near Dallas Texas’” has a search volume of 880/month, while “Siri, search for ‘RV parks near me” pulls 19,000/month.


While the search volume by specifying a city may be lower, it can actually bring you closer to the top of searches as more engaged customers will arrive at your website looking to make a deal. It also means you are being more efficient by narrowing your exposure to customers searching for your specific location.  

 

2.  Create killer content 

 

Google has made quality content rank higher than content that merely injects a number of keywords. This means it is important that your site’s copy is well thought out. Look for authorities in your topic of expertise to help you with your content planning and strategy.

This doesn’t mean Google has time to read every page so how does this work?


Google determines the effectiveness of your copy by a few factors, like the amount of time visitors spend, the level of engagement, and whether the visitor leaves your site from that page or clicks to something else.


You can create this engagement through relevant content, which anticipates the questions and interests of your target audience. While your keywords should aim to attract searchers, your content should aim to lead them from one thought to the next…and the next…until they respond to your clear call to action. In achieving this, you have not only captured a potential customer or follower, but also showed Google that you are a relevant and noteworthy site people are interested in, deserving a high ranking. 

 

3. Mobile optimization is necessary. 

 

We’ve said it before. While you might not think mobile optimization has anything to do with your search engine ranking, it actually plays a key role these days. The majority of online searches are done via mobile phones. Google knows this and actually docks you if your site is not mobile-friendly. Users expect faster load times and mobile-friendly web pages, otherwise they might leave your site and click to a competitor’s. Many businesses are recognizing this and taking the mobile-first build approach. Sites used to be built strictly for desktop, then updates would be completed to make the site mobile-friendly. Many are now building the site for mobile, then making adjustments so it is desktop-friendly.

It is truly a remarkable time we live in. Never have businesses had a greater reach or the opportunity to generate leads with such direct access to consumers. Search Engine Optimization done right does just that…it optimizes your business to generate leads, customers, and revenue. Take Camper’s Holiday RV Park in Florida, for example. Their site was very old, had little to no SEO, and was not mobile friendly. We rebuilt their site and tuned it with the proper SEO, messaging and user flow and they saw their annual reservations nearly double in the first month. How’s that for return on investment?