How Outsourcing Your Digital Marketing Can Save You Time and Money

If you are running a business or an organization, it may be very tempting to take on the digital marketing role because it initially looks like it can be done by someone on your team or with a new hire. However, because of the unique nature of digital marketing, more companies are seeing the wisdom of outsourcing. Here are three compelling reasons to consider outsourcing your brand’s digital marketing:

1. You are assured to get results. 

One of the requirements in choosing processes to outsource is identifying which ones can be easily gauged and measured.  Today’s digital landscape provides the opportunity to follow metrics in detail.  If you want to know how many actions were taken on an ad or how many visitors to your social media page are engaging with its content, the answer is a simple click away.

Working with an agency has never made more sense.  Set your companys keys for growth, then assess the results.  Hiring an agency or a team to run your digital marketing means you are paying professionals who need to deliver those results.Otherwise, they know they will lose their client. This means they will be driven to achieve your goals. 

2. You get consistency.

  • Adding on tasks to an employee means lost time, transitioning between roles, and company time spent learning the constantly shifting nuances of ad campaigns, Google Adwords, SEO, algorithms, and analytics.   If any of this sounds familiar to your situation, you are leaving money on the table. 
  • A talented new hire can be an effective solution, but it usually comes at a higher financial cost and your company is limited to one person creating graphics, writing copy, designing campaigns, interpreting analytics to manage SEO and social media, and so on.  All of these nuanced roles in one person's job description might work on paper but usually does not in practice.  
An agency who makes it their business to hire experts in each digital marketing role will give you a leg up on the competition immediately.  Crisp clean websites, copy that connects and draws traffic, well thought out social media campaigns, and statistics and analytics that show you the benefits you gain with your marketing dollars will provide you with confidence and peace of mind.  When you outsource, you get results or you simply outsource another agency without creating any internal drama for your company. 
Outsourcing puts consistency and productivity in the hands of a team who have made effective digital marketing what they do best.  Which brings us to our next point. 
3. You and your team can focus on what you do best.

You hired your individual team members for a reason—because they are good at what they do. Asking them to double up on a field they are not as knowledgeable inmay belike shooting arrows without any targets. It can turn out to be more costly in the long run. 

Outsourcing means your business is gaining a fresh set of eyes to communicate your vision to the world.  A good digital agency will be able to take the ideas you and your employees have had for years and execute them quickly and professionally to generate measurable results.  The gap between your marketing vision and execution will no longer exist.  Best of all, you will no longer be sidetracked by the technical and the tedious as you unleash a team of creative professionals to build your brand, generate leads, and grow your business. 
If you are considering the benefits of outsourcing marketing for your business or non-profit we would love to visit it with you.  It may not be a fit for everyone, but we have a growing list of clients who are finding it makes sense for them.