3 Undeniable Truths About Marketing through Videos



Many businesses owners are already using video content to promote their story. A survey by Wyzowl reported that in 2018, 81% of business owners used video as a marketing tool, which is a 63% increase from the year before, and Hubspot updates the figure to say that the number is now up to 87%. For those still on the fence because of perceptions about costs, statistics show the long-term value of video is worth the investment. 
Our recent blog post on why marketing campaigns should use video states that videos communicate brand story comparatively easier than reading. But there are many more reasons why video content is a must in marketing.  

 

 

Videos have great ROI. 

While there is an up-front investment involved, studies have shown that 74% of customers who watch an explainer video about a product buy it.  In fact, 83% of businesses who use video marketing report it is a good return on their investment. What is a surefire way to get the most out of your video? Add it to your websites landing page. Statistics say doing so can increase conversions by 80%. 


Majority Rules: Consumers Want Video

When you are looking for information online, what are you more likely to click given the choice between a lengthy article and a quick video? Videos dispense information-heavy content into a more digestible format. Studies show 68% of consumers prefer to learn about new products or services through video and only 15% prefer to read an article. 


Videos can help you gain more views 

Google uses algorithms for one purpose: user engagement. Because consumers prefer video, search engines rank content with video higher as well.  A clean, crisp video with a clear message provides businesses with one more tool in their arsenal to rank higher in searches and stand out from their competition. 
Its clear that in 2019, videos are integral to an effective marketing campaign. We recently produced this video as part of our marketing strategy for Stanley RV Park in Midland, TX: 
 

We're here to help you. Talk to us about how you can take advantage of the hottest marketing tool out there today - 254-644-6941.