Is Your Business “Mobile”?

Mobile culture is widespread and continues to affect how consumers interact and transact with businesses. It’s no surprise then that companies are working hard to beef up their website and internet marketing campaigns, as well as investing in developing an app.

Apps are commonplace in today’s digitally-driven world. When you buy a smart phone or a tablet, there will be pre-installed apps in the device. Businesses in the electronics, gaming, banking and telecom industries benefit greatly from having an app that complements their website and host of social networking sites. Companies that offer services like ride-sharing, streaming and instant messaging are primarily app-based, with mobile transactions mainly taking place through the app instead of on the official website, which (funnily enough) can still be accessed through a browser app.

Clearly, across different industries, businesses treat the app as another channel for their customers to reach them. Through an app, a business owner can implement more precise and targeted mobile marketing campaigns, encourage customer engagement and increase visibility for the brand. This all said, should you join the wave and develop an app for your own business?

The answer: it depends. As we have discussed in previous posts, setting goals and knowing your market are integral to the decision-making process. It’s smart to align your business with the latest trends – but developing an app isn’t as simple as it sounds, nor is it budget-friendly.

Thus, the better question might be: what can an app do that a mobile-friendly website can’t? Since customers can still visit your website through a mobile browser, is there an immediate need for an app? Note that your website is your primary ID in the internet, followed by your social networking sites. An app also does not contribute to search rankings, which is largely driven by keywords and analyzing data from your website. Hence, if there is no significant added value for both the business and your customers, then it may be wiser to focus your energy (and budget) on improving your website and optimization efforts.

One alternative is to look at the design of your current website and check if it is mobile-friendly. Responsive designs can help you achieve this, along with adjustments to the overall layout. User-experience is the key; making sure your customer has little to no trouble navigating your website, does not have to wait long for pages to load, and can transact with ease will positively impact your growth.

We can help you through the process of making your website more mobile-friendly through design, as well as optimizing it for ideal search ranking results. Talk to us about your needs today – call (817) 504-4505.